How to Advertise on ChatGPT: A Step-by-Step Guide

Can you run ads on ChatGPT?

Yes. OpenAI sells ads that appear below ChatGPT's answers, labeled as ads and kept separate from the answer. People on the Free and Go plans see them, while Plus, Pro, Business, Enterprise and Edu accounts do not (OpenAI Help Center). To advertise in Thailand, see our page for a ChatGPT Ads agency in Thailandor the ChatGPT Ads Thailand tracker for the official facts.

What is ChatGPT Ads Manager?

ChatGPT Ads Manager is OpenAI's platform for advertisers. It is where you open an account, build campaigns, set budgets and bids, upload ads and review performance. OpenAI also offers a plugin that lets you create and analyze campaigns inside ChatGPT with plain-language prompts (ChatGPT Ads Manager plugin).

Before you start: what you need

Have three things ready before you open the account: a business (not an individual) that will advertise and be billed, a legal entity based in a country where Ads Manager is available, and a decision on the billing currency. The country or region, currency and time zone chosen at sign-up cannot be changed later. Users on the account have one of three roles: Admin with full access, Member who can create and manage campaigns, and Viewer with read-only access (Ads Manager Account Setup,Ads Manager Availability).

Step 1: Set up your OpenAI Ads Manager account

Advertising on ChatGPT begins with a business advertiser account. Individual advertisers are not supported, and the business that will advertise and be billed must be based in a country where Ads Manager is available. An agency cannot open the account for you, but it can be added once you have created it. Campaigns do not serve until billing and account review are complete (Ads Manager Account Setup).

Step 2: Structure your campaigns and ad groups

Once the account is live, campaigns need a clear structure. Each campaign has an objective: Views, Clicks or Conversions. Bids are set at the ad-group level, and the auction is relevance-weighted and second-price (Create Campaigns for ChatGPT Ads). Grouping ads around specific goals or product lines keeps performance data clean.

Choosing an objective and a bidding strategy

The objective decides what you are billed for. Views campaigns bill per impression, Clicks campaigns bill per click, and Conversions campaigns optimize for a selected action and bill for valid clicks. The objective cannot be changed after the campaign is created, so choose it with the goal in mind. You can bid manually with a fixed bid, or let OpenAI adjust bids toward clicks or conversions within a daily budget. Maximizing conversions needs one active standard conversion event, so connect tracking first (Bidding & Budgets).

Step 3: Set context hints

Context hints are the closest equivalent ChatGPT Ads has to keyword targeting. They tell the system the kinds of conversations and questions where your ad is relevant. OpenAI says its system also considers the context and intent of the current conversation, so getting these right takes some iteration.

Step 4: Connect conversion tracking

Before launching, wire up conversion tracking. OpenAI describes the Measurement Pixel in the browser and the Conversions API from a server, which can be used together with a shared event ID so that events are deduplicated (Conversion Tracking). See how to track ROI on ChatGPT Ads.

Step 5: Launch and monitor

With the account, campaign structure, context hints and tracking in place, campaigns are ready to go live. From there, ongoing management, refining context hints based on what is converting, monitoring brand-term activity, and adjusting bids, is what keeps performance improving month over month.

ChatGPT Ads minimum spend, cost and pricing

There is no fixed rate card, because ChatGPT Ads are sold by auction. What OpenAI does set is a minimum daily budget for each campaign, which depends on the billing currency of your ad account (Daily budgets). For how cost works in practice, read how much ChatGPT Ads costand the Thailand version, and estimate clicks and leads from your own numbers with the ChatGPT Ads budget calculator.

Manage campaigns inside ChatGPT

Once the account is running, the Ads Manager plugin lets you create, edit and analyze campaigns by typing plain-language requests inside ChatGPT, which is useful for quick checks between full reviews (ChatGPT Ads Manager plugin). For the tracking side, see how to track ROI on ChatGPT Ads.

Why most businesses have this managed

Because ChatGPT Ads is a genuinely new channel, with its own targeting mechanism, auction dynamics and tracking setup, most businesses find it faster and more effective to have the entire process managed by a specialist rather than learning it from scratch internally. If you're weighing that decision, seehow to choose a ChatGPT Ads agency.