Tool
ChatGPT Ads Budget Calculator
Enter your monthly budget, your expected cost per click and your expected conversion rate to estimate clicks and leads per month.
Your estimate
Enter all three numbers above to see your estimate.
- Estimated clicks per month
- -
- Estimated leads per month
- -
This is an estimate calculated only from the numbers you entered. It is not a forecast and uses no market benchmarks.
How the calculation works
- Estimated clicks = monthly budget ÷ cost per click.
- Estimated leads = estimated clicks × conversion rate.
Real results depend on the auction, your ads and your landing page, so treat the output as a planning figure and check your actual numbers in Ads Manager.
Budget rules to know
OpenAI sets a minimum daily budget for each campaign, and the amount depends on the billing currency of your ad account. A daily budget works as an average: on a given day spend can reach up to twice the daily budget, and over seven days it can reach up to seven times the daily budget. (Source)
Frequently asked questions
How is the estimate calculated?
Clicks are your monthly budget divided by your expected cost per click. Leads are those clicks multiplied by your expected conversion rate. The calculator only does this arithmetic on your own inputs.
What cost per click should I enter?
Enter the cost per click you plan to test. ChatGPT Ads are sold through an auction, so the real cost depends on your bids and on relevance. OpenAI describes the auction as relevance-weighted and second-price, and you set bids in Ads Manager. This calculator does not supply a market average.
What conversion rate should I enter?
Use your own data, for example the share of visitors to your site who already submit an enquiry. The calculator does not provide a benchmark conversion rate, because it would not reflect your business.
Is there a minimum budget?
OpenAI sets a minimum daily budget for each campaign, and the amount depends on the billing currency of your ad account. Check the current figure for your currency in Ads Manager before you plan a budget.
Does the estimate include your management fee?
No. It covers media budget only. AdsGrid AI management plans are priced separately on the pricing page.
Want help planning your ChatGPT Ads budget?
Book a free discovery call and we will go through your numbers with you.
Thanks!
We'll get back to you within 24 hours.