FAQ
Frequently Asked Questions
What is a ChatGPT Ad?
A ChatGPT Ad is a sponsored placement that can appear alongside ChatGPT's responses when a conversation touches on a relevant product or service category. Unlike a traditional search ad, it's matched to the context of a conversation rather than a single typed keyword. Book a free discovery call to see what this looks like for your category.
How much does ChatGPT Ads cost?
Media cost on ChatGPT Ads varies by industry and market, similar to Google or Meta. Book a free call and we'll help you plan a realistic media budget for your category.
Is there a minimum ad spend?
OpenAI publishes no fixed minimum ad spend for ChatGPT Ads, so budgets can scale to match your business. On a free discovery call, we'll help you set a starting budget that fits your category and goals.
Who sees my ads on ChatGPT?
Ads are shown to ChatGPT users whose conversations align with the context hints set for your campaign, so your ad appears when someone is already discussing a topic relevant to what you offer. This keeps ad placement tied to relevant, in-context conversations rather than broad, untargeted reach.
Is my business a good fit for ChatGPT Ads?
Most businesses that already run other paid advertising are well positioned to add ChatGPT Ads as a new channel. The best way to know for sure is a free discovery call, where we'll look at your business specifically.
How long until my campaign is live?
Onboarding, including account setup, tracking, and initial campaign structure, happens in your first month with us, so your campaign launches as part of that same retainer.
Who owns the ad account?
Your business owns the OpenAI Ads Manager account we set up during onboarding. AdsGrid AI manages it on your behalf as part of your monthly retainer, with full visibility for you at every step.
What is GEO, and do I need it?
GEO (Generative Engine Optimization) is how brands get surfaced and cited by AI systems like ChatGPT, Perplexity, and Gemini in their organic answers. It works alongside ChatGPT Ads to build visibility on both the paid and organic side. On a free discovery call, we can help you decide whether to start with ChatGPT Ads alone or the combined plan.
What's the difference between GEO and SEO?
SEO is built around ranking in a list of links on a traditional search results page. GEO is the next evolution of that same discipline for the AI search era, it's built around being cited, quoted, or recommended directly inside an AI-generated answer. Many SEO fundamentals still apply, but GEO adds AI-specific work like structured, citation-ready content, schema markup, and llms.txt files.
What is included in onboarding?
Onboarding covers OpenAI Ads Manager account setup, campaign and ad-group structure, context hints, and conversion tracking through the OpenAI Pixel and Conversions API. If you choose the combined plan, it also includes a full GEO audit and initial content and schema setup. Onboarding is included in your monthly retainer at no extra cost.
Do you require a long-term contract?
AdsGrid AI works on a monthly retainer, so you're never locked into a large upfront commitment, and you can cancel the retainer going forward at any time. Book a free discovery call to go over the specifics for your business.
How do you measure results?
Conversion tracking is set up during onboarding using the OpenAI Pixel and Conversions API, and every account receives a monthly performance report covering campaign activity, conversions, and, for the combined plan, GEO visibility. That report is what guides the following month's optimization.
Which countries currently support ChatGPT Ads?
Yes, including Thailand. ChatGPT Ads officially launched in Thailand on September 23, 2026, alongside Indonesia, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan, taking the platform to more than 60 countries total.
Do ChatGPT Ads influence what ChatGPT says?
No. Per OpenAI's policy, ads run separately from ChatGPT's underlying responses, they don't change what the model says or recommends in its answers. Ads appear as a distinct, clearly separated placement, not as part of the response itself.
Is a competitor bidding on our brand name inside ChatGPT?
It's possible, the same way it's possible on any auction-based ad platform. This is exactly why brand-term monitoring is included as a standard part of every AdsGrid AI retainer, so if it happens, you'll know about it.
What's the difference between ChatGPT Ads and GEO?
ChatGPT Ads is the paid side, sponsored placements you bid on and pay for directly. GEO is the organic side, the work that goes into getting your brand naturally surfaced and cited inside AI-generated answers, without paying for that specific placement. Most businesses that want full visibility inside ChatGPT run both together.
What's the difference between GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are closely related terms used across the industry for largely the same discipline, optimizing content to be picked up, cited, or directly answered by AI systems rather than just ranked in a list of links. We use GEO as our working term for this.
Can a small business advertise on ChatGPT?
Yes. OpenAI publishes no fixed minimum ad spend for ChatGPT Ads, so a budget can be sized to fit a smaller business. Book a free discovery call and we'll help you figure out a starting budget that makes sense for your size.
Why work with Thailand's first ChatGPT Ads agency?
Because ChatGPT Ads is a genuinely new channel, there's no long track record anywhere yet. What matters is being built specifically around it from day one rather than treating it as an afterthought inside a broader agency. AdsGrid AI was set up around this channel from the start, combining paid and GEO under one team.
Is AdsGrid AI based in Thailand?
Yes. AdsGrid AI is based in Bangkok, we're a local team, not an overseas or remote-only operation working on Thai accounts from somewhere else.